Rosie Cooper MP joined others at a special event at the House of Commons to preview the Food Standards Agency’s 10 second TV advert, which will be aired from July 10th, to encourage consumers to cut down on their salt intake.
The ad uses talking food packs to urge shoppers to always check labels on foods they buy to make sure they eat no more than 6 grams of salt a day (about a teaspoon). About 75% of the salt we eat comes from processed food.
Rosie was photographed with the FSA’s spaghetti bolognese food pack character to draw attention to the FSA’s healthy eating message.
Representatives from the FSA, including its Chair, Dame Deirdre Hutton, encouraged MPs and Peers to check the labels on the foods they buy to help them make healthier choices.
Rosie Cooper MP said:
“We all struggle with reducing our salt intake and the FSA is doing valuable work to make it easier. Eating too much salt can cause high blood pressure, which increases the risk of developing heart disease and stroke, so it’s important to get your salt intake levels down. The FSA is urging people to check their food labels for salt. I’ll certainly be checking mine!”
Deirdre Hutton, Chair of the Food Standards Agency, said:
“I was delighted to see Rosie Cooper at this event and taking an interest in diet and health issues. We want to encourage consumers to check food labels before they buy to make healthier choices. MPs are busy people and they need as much help as everyone else. So, check the label.”