Hotter Comfort Concept Shoes has been chosen to ‘fly the flag’ for the North West as part of a national scheme which highlights the best of British manufacturing.
The comfortable footwear designed and made by Hotter Shoes in its Lancashire factory has been nominated by Rosie Cooper MP for the national ‘Made By Britain’ collection, as “an excellent representative of manufacturing” in her constituency.
Hotter Shoes Managing Director, Peter Taylor, commented: “This is a fantastic project to be involved with in such an amazing ‘Great British’ Year. We are honoured that Rosie Cooper MP has nominated us and are proud that one in every three pairs of shoes made in the UK are made in our factory.
“We are an innovative brand, we listen to our customers and continually develop our diverse product range to meet their needs. We deliver a premium product and a quality service in a multi channel environment whether our customers shop with us online at www.hotter.com, in one of our 25 Hotter stores ,20 of which we opened last year, or by mail order via our onsite 100 seater UK call centre,.
“As the UK’s biggest shoe manufacturer, we will make nearly 1.5 million pairs of shoes in our Skelmersdale factory in 2012. Many footwear brands have taken their manufacturing abroad, but we are proud to have retained our British heritage and the flexibility and control to manufacture world class products in a highly competitive market.”
The national project is being led by the Associate Parliamentary Manufacturing Group (APMG), a group of cross-party MPs and Peers that works to raise the profile of British manufacturing and design.
The scheme was launched in July 2011 by Secretary of State Vince Cable. Speaking at the launch, he said: "British industry remains among the very best for the quality and originality of what it makes. We export our goods to every corner of the world, from famous international brands to products which, while less well known, make a real difference to the lives of millions. With the Olympics bringing so much attention to Britain this is a fantastic opportunity to show the rest of the world that we make world-beating products.”
All 650 MPs in Britain have been asked to nominate a product that is manufactured in their own constituency. The product could be anything from jam to silicon chips, from baby monitors to farming equipment – the only criteria is that it is designed or manufactured locally.
Rosie Cooper MP commented: "Hotter Shoes’ success is underpinned by thoughtfully designed products which are manufactured to high quality standards. Thanks to forward thinking innovation and investment, even after 50 years in footwear manufacture Hotter continues to improve its range of footwear for women and men, keeping them at the forefront of their market. Today Hotter Shoes manufactures 1 in every 3 pairs of shoes in the UK in its Skelmersdale factory."
Hotter Shoes are now featured in an interactive map on the APMG’s website, and will be showcased in several other projects the group is developing, including exhibitions and photography competitions.
Chris White MP, the APMG’s co-chair, added: “Too many people in this country believe that we don’t manufacture anymore. Nothing could be further from the truth. The UK is, in fact, the world’s 6th largest manufacturer. We need a manufacturing renaissance in Britain, and encouraging creativity and productivity in each and every constituency will be critical to making this happen.”