Rosie Cooper, MP for West Lancashire, has joined forces with fellow parliamentarians from the All Party Parliamentary Group on Breast Cancer and Breakthrough Breast Cancer, the UK’s leading breast cancer charity, to encourage women in West Lancashire to show their breasts some TLC and become more breast aware.
According to the first ever British Boob Survey, commissioned by Breakthrough Breast Cancer, 80% of women have not checked their breasts in the last month for the signs and symptoms of breast cancer. The survey also found that nearly half (47%) of women don’t check their breast because they don’t know how.
The findings come as Breakthrough Breast Cancer launches a new education campaign for Breast Cancer Awareness Month which aims to dispel the confusion about how to be breast aware with the simple message: Show Your Breast Some TLC: Touch, Look, Check. Touch your breasts. Feel for anything unusual. Look for changes. Be aware of their shape and texture. Check anything unusual with your doctor.
The survey also found that over half of all women (56%) are now more aware of breast cancer since Kylie Minogue’s diagnosis, with awareness increasing across all age groups. However, whilst the vast majority surveyed (95%) knew that a lump in the breast could be a symptom of breast cancer, 93% didn’t know all the other symptoms, such as a change in breast size or shape, a rash of the nipple or surrounding area, pain that is unrelated to periods or puckering of the skin.
Rosie Cooper, MP for West Lancashire said:
“Around 41,000 women are diagnosed with breast cancer in the UK each year and early detection offers the best chance for successful treatment. Despite this, these survey results suggest that women aren’t giving their breasts enough attention to recognise the early signs of breast cancer."
"I’m supporting Breakthrough Breast Cancer’s campaign to urge women in West Lancashire to give their breast some TLC and makre sure they touch, look, and check often.”
Rosie Cooper went on to say that she also encourages all eligible women in West Lancashire to attend screening appointments for the NHS Breast Screening Programme. Breast screening invites are sent to all women aged between 50 and 70 every three years, and women over 70 are encouraged to make their appointments. Research published last year from the All-Party-Parliamentary Group on Breast Cancer and Breakthrough Breast Cancer revealed that not all women in this age group are taking advantage of the service.
Rosie Cooper said that “The earlier breast cancer is detected the better your chances of survival. The NHS Breast Screening Programme is a vital and effective part of the UK’s efforts to reduce the death toll from this devastating disease but it is essential women in West Lancashire take advantage of this and attend when invited.”