An internet based service exists, www.itsmypost.com that has the sole objective of empowering consumers to regain control of the mail they receive. Consumers can now choose to opt out of mailings from specific brands, whilst at the same time receive mail from those brands they wish to hear from. Already this has helped to minimise waste generated as direct result of unwanted junk mail sent to consumers.
Rosie Cooper MP said:
“Findings from a recent YouGov survey stated that 75% of people would like the ability to choose which companies they wish to receive direct mail from. itsmypost.com provides the perfect mechanism for consumers to do just that by allowing them to handpick the brands and organisations they receive mail from. Through the online service consumers can contact numerous companies at the same time to inform them that they do not want to hear from them in the future. Companies who receive ‘no mail’ notifications are then obliged to comply with the consumer’s request through Section 11 of the Data Protection Act 1998.”
“The environmental contribution will be significant. By allowing consumers to choose exactly which mail they receive, itsmypost.com is contributing to a vast environmental saving. The service could lead to a reduction in up to 1 billion items of direct mail being sent out eradicating 137,000 tonnes of paper from landfill sites.”
Itsmypost.com has two sign up options. Consumers can communicate their mailing preference to brands by post or email. The site strongly promotes the online option to further reduce the pressure on the environment.