The easing of lockdown restrictions has seen huge demand for tennis courts across the country in recent weeks, and now West Lancashire MP Rosie Cooper is lending her backing to Play Your Way, an LTA campaign aimed at inspiring the nation to pick up a racket and play tennis on their terms.
Play Your Way is an invitation to anyone and everyone, creating a more inclusive world around tennis that celebrates individualism and welcomes all styles of playing. The campaign will see the LTA build on the current boom in interest by promoting tennis across the country, further raising awareness and the visibility of the sport with advertising on TV, online and in communities throughout Britain.
The first campaign film encourages people to “just have a go” by featuring nostalgic clips of tennis balls being hit, lost and found, set against a backdrop of modern Britain, rejuvenating a sport that has been commonly misrepresented to be elitist.
Following the events of the past few months, there couldn’t be a better time to remind people how accessible tennis is and that it is open for business this summer. Play Your Way has organically started to come to life this summer as tennis in all its guises is being enjoyed across the country. People are making their own rules, scoring as they please, playing in homes, gardens and parks up and down the country with makeshift rackets, balls and courts. Fans of other sports, and people just looking to socialise, are taking to parks to play, seeking a safe space to exercise and spend time with friends.
West Lancashire MP Rosie Cooper said:
“I’m supporting the Lawn Tennis Association’s #PlayYourWay campaign and encouraging my West Lancashire constituents to pick up a racket this summer at a local tennis court.
“Tennis is a fantastic way of staying active with friends whilst remaining socially distant, is a great sport for all ages and one you can enjoy at local park courts.”
Scott Lloyd, Chief Executive of the LTA commented:
“Despite what some people may think, tennis can be noisy and fun, the kit isn’t all-white and you don’t even have to play on a real court. It’s a fun, engaging sport, but we know that not everyone always feels that it’s a sport for them. We want people to feel they can pick up a tennis racket and ball and have a go anywhere, no matter what their experience or understanding of the game.
“Play Your Way shows that tennis can be played in all sorts of different ways, different environments and by anyone. Parks provide a fantastic opportunity for anyone to get on court and have fun, and we’re also asking tennis clubs and coaches across the country to open their courts and sessions to their local community this summer. Together we’ll help support and encourage people to get involved in tennis in the way they want.”
Hand-in-hand with the Play Your Way campaign, the LTA last week launched a major long-term strategic drive to grow participation in tennis across parks throughout the country by supporting local authorities with cost-free opportunities to improve the health and wellbeing of their communities through tennis, and ensure their tennis venues are sustainable for the future.
Keep up to date with all of the latest Play Your Way activity, and find out how to get on court at www.lta.org.uk/playyourway or by following @the_LTA on Twitter and @LTA on Instagram and @theLTA1 on Facebook.
About the LTA:
The LTA is the National Governing Body of tennis in Great Britain. We are here to govern and grow tennis, from grassroots participation through to the professional game. Our vision is “Tennis Opened Up” and we’re on a mission to grow tennis by making it relevant, accessible, welcoming and enjoyable. We work with schools, with volunteers, with coaches and with venues across the whole country. We also represent the interests of over 685,000 Members, men and women, girls and boys, playing on more than 23,000 courts. The LTA runs and supports a network of 11,500 approved tournaments for players of all ages, the four corner-stones of which are the premier grass-court events leading up to The Championships, Wimbledon: the Nature Valley Open (at Nottingham), the Nature Valley Classic (at Birmingham), the Fever-Tree Championships (at The Queen’s Club, London) and the Nature Valley International (at Eastbourne). For further information about the LTA and tennis in Britain, visit www.lta.org.uk or follow us on Twitter @the_LTA