West Lancashire MP Rosie Cooper has raised concerns with Government and local newspaper company Reach PLC, who run Liverpool Echo and many other titles, about their advertising placements.

In a case raised with MP Rosie, a reader of the Liverpool Echo’s website had clicked on a report relating to a suicide, but when scrolling through the story an advert for a large hunting knife appeared with the caption ‘Cuts Everything Like Butter’.

West Lancashire MP Rosie Cooper commented:
“It is shocking to hear that the local newspaper website is carrying adverts for large hunting knives and particularly when attached to stories about violent crime and suicide.

“I have raised the matter directly with Reach PLC who run the Liverpool Echo and the Media Secretary.

“For any vulnerable readers or victims this could be hugely distressing to them and these adverts should not appear.

“The Digital Minister has responded to me agreeing with the concerns I raised and has advised that there is legislation in place and that this matter will fall into the remit of the Advertising Standards Authority. I am now pursuing this matter with the ASA.”

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